SearchNorwich 12
Event summary
SearchNorwich is back, and we're thrilled to bring you an evening of insightful talks and networking opportunities!
SearchNorwich is a free meetup for anyone interested in search marketing, which will bring you talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and foster cooperation
Share practical and actionable advice so we can stay one step ahead
Join us on the 18th October at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.
The schedule
18:15-18:45
Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).
18:45-19:00
Charity Spotlight: Ellie Coulsen from The Hamlet Charity
The Hamlet Charity will be shedding light on all the wonderful work Hamlet does to help children and young adults with disabilities and complex health needs.
19:00-19:30
First Speaker: Daniel Foley
Daniel will be exploring the ways that SEO has shifted from the 'traditional' view and looking at the ways in which the adoption of new models is allowing the likes of Google to better understand search context and end-user needs.
19:30-20:00
Second Speaker: Floor Jansen
Floor will be sharing her knowledge and insights on link-building strategies and some of the best practices she has honed and would recommend!
20:00-20:30
Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our October 2023 sponsors.
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
How SEO has shifted away from being “SEO” in that traditional SEO factors look to be weakening as Google’s adoption of ML/AI and compartmentalisation of algo’s have allowed it to better understand search context, end-user needs and how that along with h/c algo now mean that Google is looking for sites that are GENUINELY helpful and not specifically built to rank.
From BERT and Google’s ability to better understand search context through to the evolution of RankBrain and Helpful content – and how search is becoming more pivotal.
As Google is able to bridge the gap between search context, intent, and user behaviour – it has all the makings to serve content that is people first, more likely to engage, support needs, and reward sites that have made a concerted effort to craft people first content/landing pages.
As with ANYTHING in SEO however, these models are constantly evolving, and, there are still large gaps, Google getting things wrong, a need still for human quality raters – and the shift towards people-first content will still have many hurdles.
Daniel Foley
Google helpful content and a shift away from traditional SEO
Key takeaways
Video
Slides
Why do we need links?
What are good links?
What are bad links?
How to decide your strategy.
Link building best practices.
Floor Jansen
Connecting the Dots: Link Building Strategies and Best Practices
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.