SearchNorwich 13
Event summary
It's the SearchNorwich Christmas Social 2023!
SearchNorwich is a free meetup for anyone interested in search marketing, which will bring you talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and foster cooperation
Share practical and actionable advice so we can stay one step ahead
Since this is our Christmas event, there will games, prizes and even Christmas presents to go along with the learning and networking. Oh and some appropriately festive food and beverages too.
Join us on the 6th December at Fuel Studios for an engaging evening of talks, SEO-themed games, prizes and presents in the heart of Norwich's digital marketing community.
The schedule
18:00 - 18:45
Networking and festive refreshments
18:45 - 19:15
Guest speaker's talk
19:15 - 20:00
More networking and refreshments
20:00 - 20:30
Christmas SEO quiz
20:30 - 21:00
Last chance for networking before home time
(timings subject to change)
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
Organic growth seems to inevitably go through content. But this is a daunting route, especially for small or bootstrapped businesses, for business owners or marketers who are not content experts. It's daunting even for content experts with so many updates from Google and trying to understand what "helpful content" means, what level of "Experience" they should bring in.
For the past 5 years (probably more), Erika has treated content as a product. This includes transfering the idea of "minimum viable product" to content creation. In this way, Erika has managed to scale content output 20x and its outcome by 600% in the first year.
Erika will share a breakdown of what this process involves and how to replicate it.
Erika Varangouli
How to grow your organic visibility through content MVP
Key takeaways
Video
Slides
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.