SearchNorwich 17
Event summary
It's our second stunning summer event as SearchNorwich 17 arrives in August!
We will have two talks from renowned speakers accompanied by time for networking and refreshments throughout.
SearchNorwich is a free meetup for anyone interested in search marketing, bringing talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and build your network
Share practical and actionable advice so we can stay one step ahead
Join us on 21 August 2024 at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.
The schedule
18:00 - 18:45
Networking and refreshments
18:45 - 19:00
Charity spotlight: Break
Break works across East Anglia making life better for young people on the edge of care, in care and leaving care. Break gives children, young people and families the time and support they need to achieve their full potential.
19:00 - 19:30
Migrations: What are they, why are they so scary, and how to get it right
This talk from Emma Russell (found at Oxford Comma) explains what the different types of migrations are and when you might encounter them. Emma will also go into some examples of migrations gone wrong and a framework to follow for SEO when doing a domain name migration. This talk will draw on Emma's 10+ years of experience working with ecommerce sites from around the world.
19:30 - 20:00
More networking and refreshments
20:00 - 20:30
Untapped Benefits of Keyword Clustering in SEO
Unlock the secrets to skyrocketing your SEO success with keyword clustering! This presentation dives into game-changing techniques that solve keyword cannibalization, reveal unique content opportunities, and establish unbeatable topical authority. Learn how these innovative strategies have driven traffic increases of 288% on average, and discover how to supercharge your SEO performance and dominate search rankings. Don't miss this chance to transform your approach and achieve extraordinary results!
20:30 - 21:00
Last chance for networking before home time
(timings subject to change)
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
Explaining what the different types of migrations are and when you might encounter them, some examples of some migrations gone wrong and a framework to follow for SEO when doing a domain name migration. It'll focus more on the e-commerce side of things as that's where my experience lies.
Emma Russell
Migrations: What are they, why are they so scary, and how to get it right
Key takeaways
Video
Slides
Unlock the secrets to skyrocketing your SEO success with keyword clustering! This presentation dives into game-changing techniques that solve keyword cannibalization, reveal unique content opportunities, and establish unbeatable topical authority. Learn how these innovative strategies have driven traffic increases of 288% on average, and discover how to supercharge your SEO performance and dominate search rankings. Don't miss this chance to transform your approach and achieve extraordinary results!
Andy Chadwick
The Untapped Benefits of Keyword Clustering in SEO
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.