SearchNorwich 11: SEO strategy vs tactics & common SEO myths and misconceptions

What’s this one all about?

For SearchNorwich 11 we’ve got Managing Director of Type A Media, Ross Tavendale with us to talk about SEO strategy vs tactics and what he learnt when working with the FTSE 100. Ross is a regular on the SEO scene, having spoken at BrightonSEO as well as a number of other meetups and conferences.

We also have freelance SEO consultant Natalie Mott with us. Natalie has over 11 years’ experience in delivering effective SEO, PPC, PR and content marketing strategies across a range of verticals.

Never been before?

You should come along! It’s a really friendly bunch of people who come with an open mind to expand their knowledge.

There are many reasons why you should come, apart from the free beer, food, and wine, you’ll also get the opportunity to network with like-minded people and listen to great speakers.

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Event Details:

Date: 12th March 2020
6:15pm – 20:30pm
1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD
Tickets: Attendance is free but you need to register on MeetUp

Event Schedule:

18:15-18:45: Meet new people

Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00: Charity Spotlight: The Benjamin Foundation

Chris Elliott from The Benjamin Foundation will be shedding light on their charity. They bring hope, opportunity, stability and independence to children, young people and families experiencing challenges in Norfolk and Suffolk.

19:00-19:30: Natalie Mott: Common SEO myths and misconceptions

In this talk Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.

19:30-20:00: Ross Tavendale: SEO strategy vs tactics: A framework for meaningful business results

In this talk Ross will take you through the exact frameworks and strategies Type A Media do to drive SEO results for the biggest sites in the world.

20:00-20:30 Networking and chats

Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our January 2020 sponsors.

How to find the venue:

Never fear, it’s easy to find! Google Maps will take you straight to the front door of St. Georges Works off Colegate which looks like this:

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space, congratulations, you made it! Grab a name badge, a drink and meet some of the friendliest search marketers in Norwich.

Where to park:

If you’re arriving by car, the nearest car park is St.Andrews Car park which is a mere 3 minute walk away from the St. Georges Works venue. You can check how many parking spaces are free in St. Andrews with ParkBot.

March 2020 Sponsors

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