SearchNorwich 2: Content with more ‘crunch’ & Blackhat SEO

Carol Plunkett talking at SearchNorwich

A double “thank you” to those that attended both the first and second SearchNorwich event, we managed to fill every seat again and had some of our most popular talks yet!

The talks and speakers


Charity: Carol Plunkett from East Anglian Children’s Hospices


Elodie Partridge: Content with more ‘crunch’

Key takeaways from Elodie:

  • Google does not want you to research lots of individual keywords for lots of different pages anymore.
  • Use ‘content clusters’ to organise content into a hub and spoke type model
  • Useful search results are about answers peoples’ questions and satisfying intent
  • Better search rankings comes from context + content
  • Stay focused on your niche and write for your audience
  • Consider if you are actually the best person to write the content




Craig Campbell: Blackhat SEO

Key takeaways from Craig:

  • PBNs work and the risk is minimal if you take care and do them properly
  • You don’t have to link directly to your site with PBNs to get benefit
  • “Boost” sites that link to you by pointing PBN or paid links at them
  • Delegate, outsource and automate where possible to scale
  • CTR is definitely at least a temporal ranking factor
  • Beware those who offer free audits / want access to your Google My Business page
  • It’s possible to outrank big sites if their content (such as contact pages) are poor
  • Everyone is busy and rarely checks facts, that can get your links if you’re prepared





Your feedback

We achieved our goal of making one talk a bit more simple and one talk more technical!

SearchNorwich 2 technical difficultySearchNorwich 2 technical difficulty
This made me really happy! After the first event we set out to make one talk a bit more basic and the second talk more technical, with the aim of catering for both complete novices and those that are more technically inclined. Mission accomplished!

Craig Campbell caused quite a stir – but you loved his talk

Whether you agreed with what Craig had to say or not, it was clear that he made an impact. In fact, almost 75% of you rated Craig’s talk as 10/10 making him our most popular speaker to date.

Craig Campbell Blackhat SEO SearchNorwich feedback

“Craig was one of the most entertaining talks I’ve ever seen.”


What we’re changing: Talks overrunning

This one falls entirely on me. We did get a few bits of feedback about scheduled talks overrunning. With this in mind, I’ll make more of an effort to try and get everyone to stick to the agreed timings.

Event information

After a fantastic first event, we’re delighted to be returning to St. Georges Work’s for SearchNorwich 2, along with some more lovely pizzas and slightly higher up TVs! The date is set for Thursday 6th September, kicking off at 6:15pm.

What’s this one all about?

SearchNorwich 2 will be introducing East Anglia’s Children’s Hospices (EACH) in the charity spotlight, welcoming Elodie Partridge from Selesti talking about how to properly group content for SEO and making a 1,000 mile round trip, Craig Campbell will be joining us to demonstrate how you can beat Google at their own game with blackhat SEO. Think you know your SEO onions? This is the event for you.

If you’ve never been to a SearchNorwich before, it’s a free marketing meetup in Norwich focusing on bringing together those that want to learn more about search marketing, meet new people and share knowledge.

If you want to find out how real businesses are winning results in Google, what strategies, tools and tactics they’re using – this is the place for you. Every event we also run a charity spotlight, taking just 10 minutes of your time to introduce you to a local Norwich charity who will explain the work they do and how you can help them if you want to get involved.

There’s also free food, drinks, wine and beer! In fact, there are loads of reasons you should come to SearchNorwich.

Get free ticket

Event Details:

Date: Thursday 6th September
6:15pm – 9:00pm
1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD
Tickets: Attendance is free but you need to register on MeetUp

Event Schedule:

18:15-18:45: Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00: Charity spotlight: East Anglia’s Children Hospices with Ellen Worsley
Carol will be joining us to explain what East Anglia’s Children’s Hospices (EACH) and telling us about the Nook appeal.

19:00-19:30: Elodie Partridge: Content with more ‘crunch’
Discover free tools and get actionable tips on how to best structure your site and content to rank in 2018.

19:30-20:00: Craig Campbell: Blackhat SEO
Find out how blackhat SEOs are still dominating Google in 2018 and pick Craig’s big SEO brain!

20:00-21:00: Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our September 2018 sponsors.

How to find the venue:

Never fear, it’s easy to find! Google Maps will take you straight to the front door of St. Georges Works off Colegate which looks like this:

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space, congratulations, you made it! Grab a name badge, a drink and meet some of the friendliest search marketers in Norwich.

Where to park:

If you’re arriving by car, the nearest car park is St.Andrews Car park which is a mere 3 minute walk away from the St. Georges Works venue. You can check how many parking spaces are free in St. Andrews with ParkBot.

September 2018 Supporters


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