SearchNorwich 4: Robot neglect and SEO tactics you can implement tonight roundup

Mark Williams-Cook at SearchNorwich

Emergency chairs! SearchNorwich 4 had record turnout of 71 people and a record in terms of the highest feedback ratings we have received so far!

The talks and speakers

 

Charity: Lorraine Bliss, MBE from Keeping Abreast

 

Mark Williams-Cook: Won’t somebody think of the robots?

Key takeaways from Mark:

  • Lots of important SEO changes have no direct impact on the user – so they can easily be overlooked
  • Seemingly ‘simple’ things such as URL migrations are often more nuanced and complex than they seem
  • Advice even from sources such as Google does not always reflect reality – listen to all sources
  • Be aware some modern JS frameworks can cause crawling issues
  • Googlebot doesn’t do javascript
  • Dynamic rendering is a potential solution
  • Schema is important

 

Lukasz Zelezny: SEO tactics you can implement tonight

Key takeaways from Lukasz:

  • Calculating traffic potential using tools such as SEMrush is a great way to get SEO buy-in
  • Targeting keywords that already rank is the “low hanging fruit” to get quicker traffic gains
  • You can link build by tracking brand mentions to get easy links
  • Answer boxes can be a great tactic when you’re dealing with an established website or industry leader
  • WordPress offers lots of great SEO plugins that can save time and leapfrog you in SERPs
  • Easy moves such as cloud hosting can vastly improve website performance

 

Your feedback

Our highest rated event yet!

While I will be pestering more of you to complete the feedback surveys, it was really encouraging to see that the average rating of our speakers is up-trending, so the bar has been set for SearchNorwich 5!

Again, I want to give a big thank you to Lukasz Zelezny, who despite train problems in London – still opted to take an Uber and then a train to get to Norwich on time, so as not to let us down. What a hero!


Mark Williams-Cook talk ratingsLukasz Zelenzy talk ratings

Venue, venue, venue.


Venue change feedback
 

I tried to get some sense on how everybody was feeling with the venue – and it is clear there is no big feeling one way or another. At the moment, the only issue we have experienced with the brilliant St. George’s Works is the size of the TV that the presentations are being done on. I’ve spoken to the venue about this and they are looking at the possibility of upgrading next week, so I will wait to hear back from then and partially base the decision on where to host on this.

There are other options – but St. George’s Works has been amazing for us in supporting and getting SearchNorwich off the ground, it’s a great venue and I personally think it would be a shame to leave unless attendance numbers made it necessary.

Thanks again to our speakers, attendees and sponsors

Our sponsors for January 2019 were Integro, R13 Recruitment and of course, MP Photography & Videography – thank you all so much!