SearchNorwich 5: SEO outreach & awesome audiences

Full attendance at SearchNorwich 4

Finally (almost) everyone could see clearly, as St. George’s Works provided us with a shiny new projected! Despite the horrible weather, another strong turnout for SearchNorwich 5!

The talks and speakers

Charity: Angela Brett, OPEN Youth Trust

 

Jack Bamfield: Getting the right angles for outreach

Key takeaways from Jack:

  • Flexibility is a strength of link-building campaigns because you always have the opportunity to change the story if the original idea can’t get links.
  • Link-building is different to traditional PR in this sense as you will struggle to change the story when selling a specific business or person’s interest.
  • It is possible to treat link-building as a PR exercise, by regularly getting your client top-tier coverage where they are mentioned as the source of the story. It enhances trust in the brand and cements their reputation.
  • Get straight to the point when contacting journalists. They won’t take the time to read your email if you don’t!

Video

Slides

 

Eva Wilkes: Awesome audiences

Key takeaways from Eva:

  • Coming soon

Video

Slides

 

Your feedback

You’re all learning, meeting and sharing!

I was particularly happy with the Meetup.com feedback for this event, with 9 out of 11 respondents rating the event 5/5. People particularly loved, learning something new, feeling welcome and meeting people – which is exactly what our “Learn, meet, share” ethos is about, so I’m over the moon about that!


Meetup ScoreFeedback score from Meetup.com

What can we do better?

One of the most interesting bits of feedback was trying to introduce some variety to the networking prior to the talks to encourage people to mix more. If you have any suggestions on how we might do this, drop us an email or tweet us.

What’s this one all about?

It’s a big one for both SEO and PPC. We’ll firstly have Jack Bamfield coming up from Verve Search in London to talk about getting the right angles for outreach. This means Jack is going to be talking about an area that isn’t talked about as much as it should be in SEO – link acquisition. We all know that getting websites to link to you is core to having a healthy ranking in Google, so Jack is going to go through some of the finer points of achieving this.

I’m also really excited that we’ll have Eva Wilkes from local agency Fountain who will be doing a talked called Awesome audiences: Targeting techniques for success on the Google Display Network. It’s fairly common to see Google Ads and PPC talks that cover the search side, but again we’re going to be treated to a talk that’s a little different. Google’s display network is huge and the opportunities are vast – but success is not easily won.

Our selected charity this month is OPEN Youth Trust, which I’m sure many of you will have heard of but many not know much about, so we’ve arranged for Angela Brett, then OPEN Development Manager to come and fill in the blanks!

 

Never been before?

You should! It’s a really friendly bunch of people and everyone comes with an open mind to learn. In fact, there are loads of reasons to come (apart from the free food, drinks, wine beer and cool arcade machines).

You’ll find out how people are really doing search marketing in the front line and winning results. Apart from listening to the speakers, it’s a great place to network if you’re after a job or just looking to swap advice with someone.

Get free ticket

Event Details:

Date: Thursday 7th March 2019
Time:
6:15pm – 9:00pm
Location:
1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD
Tickets: Attendance is free but you need to register on MeetUp

Event Schedule:

18:15-18:45: Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00: Charity spotlight: OPEN Norwich Youth Trust with Angela Brett

19:00-19:30: Jack Bamfield: Getting the right angles on outreach
Compare and contrast on Jack’s experiences in traditional PR to digital PR for SEO, where coverage is secured for links.

19:30-20:00: Eva Wilkes: Awesome audiences
Targeting techniques for success on the Google Display Network

20:00-21:00: Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our November 2018 sponsors.

How to find the venue:

Never fear, it’s easy to find! Google Maps will take you straight to the front door of St. Georges Works off Colegate which looks like this:

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space, congratulations, you made it! Grab a name badge, a drink and meet some of the friendliest search marketers in Norwich.

Where to park:

If you’re arriving by car, the nearest car park is St.Andrews Car park which is a mere 3 minute walk away from the St. Georges Works venue. You can check how many parking spaces are free in St. Andrews with ParkBot.

March 2019 Sponsors

 

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