SearchNorwich 6: Lower budget content campaigns & throwing T-shapes

searchnorwich crowd

We’re back in May with more Search goodness, great speakers, brilliant talks and lovely Search marketers to network with (and some pizza, too).

The talks and speakers

Charity: Roy Dickinson, Age UK Norfolk

Marco Barra: Jack of all trades, master of one

Key takeaways from Marco:

  • With a dynamic and changing digital marketing sector, there are so many skills to learn now and so much competition marketers are being told to broaden their skillsets
  • T-Shaped Marketers will have broad knowledge covering a wide range of digital tactics whilst having an in-depth knowledge in 1/2 specific areas
  • Don’t stop learning, there’s lots of resources available to continuously expand your digital horizons



Stacey MacNaught: Honey, I shrunk the content marketing budget

Key takeaways from Stacey:

  • History has shown that big budgets will bring in lots of backlinks, but this isn’t always needed!
  • For SME’s there are some great low cost methods of content production in the slides, and getting links through media kits
  • Getting market research data is cheaper than you think! Google Surveys and Strawpolls are your best friend here, as are Freedom of Information requests
  • Content that generates links and buzz can always be achieved on the budget, the idea is the most important part




What can we do better?

One of the most interesting bits of feedback was trying to introduce some variety to the networking prior to the talks to encourage people to mix more. If you have any suggestions on how we might do this, drop us an email or tweet us.


What’s this one all about?

After the last events brilliant feedback, we’re bringing you more content marketing – but at lower budgets. First you’ll see experience marketer Marco Barra who will be explaining how you can improve your marketing with a bird’s eye view, in his talk Jack of all trades, master of one. We’re then joined by Stacey MacNaught, coming down from Manchester to explain how you can find content marketing success on lower budgets in, Honey, I shrunk the content marketing budget!

Our selected charity this month is Age UK Norfolk.

Never been before?

You should! It’s a really friendly bunch of people and everyone comes with an open mind to learn. In fact, there are loads of reasons to come (apart from the free food, drinks, wine beer and cool arcade machines).

You’ll find out how people are really doing search marketing in the front line and winning results. Apart from listening to the speakers, it’s a great place to network if you’re after a job or just looking to swap advice with someone.

Get free ticket

Event Details:

Date: Thursday 9th May 2019
6:15pm – 9:00pm
1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD
Tickets: Attendance is free but you need to register on MeetUp

Event Schedule:

18:15-18:45: Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00: Charity spotlight: Age UK Norfolk with Roy Dickinson
Roy a trustee from Age UK Norfolk will be talking about their operation and what local businesses can do to help.

19:00-19:30: Marco Barra: Jack of all trades, master of none
As our industry evolves, we find ourselves in an ever increasing pool of tools and resources we can use as part of our arsenal, but are we as marketers making the most of these opportunities?

19:30-20:00: Stacey MacNaught: Honey, I shrunk the content marketing budget
Big content is big news. But it also needs BIG budget. So how do you build links if you simply don’t have thousands of pounds to spend on content marketing campaigns?

20:00-21:00: Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our May 2019 sponsors.

How to find the venue:

Never fear, it’s easy to find! Google Maps will take you straight to the front door of St. Georges Works off Colegate which looks like this:

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space, congratulations, you made it! Grab a name badge, a drink and meet some of the friendliest search marketers in Norwich.

Where to park:

If you’re arriving by car, the nearest car park is St.Andrews Car park which is a mere 3 minute walk away from the St. Georges Works venue. You can check how many parking spaces are free in St. Andrews with ParkBot.

May 2019 Sponsors


What are you waiting for?

Get free ticket