SearchNorwich 9: The international invasion and free SEO workshop

SearchNorwich 9

The talks and speakers

Steven Van Vessum: SEO Disasters; the good, the bad and the taboo

Key Takeaways from Steven:

  • Always ask yourself how things could’ve been prevented so they don’t happen again in the future.
  • Have better test processes, monitor, educate yourself on best practices and don’t rush updates.
  • Discuss with your peers; this is essential, they may be able to give you tips on how to deal with issues.
  • Involve specialists early on, not when the problems have already happened.



Andrew Smith: Tips for dealing with large site SEO

Key Takeaways from Andrew:

  • Standardise your reporting: set a cadence.
  • Focus on KPI’s that the business cares about, not just the SEO’s.
  • Monitor for problems: on big sites, problems tend to be a lot worse!
  • Monitor robots.txt: changes are made without you realising.
  • If traffic has dropped, it’s usually an internal problem rather than external, so always look internally first.
  • Stay on top of what Google is telling you to fix.



What’s this one all about?

We’ve got Steven van Vessum flying in from the Netherlands to talk to you about SEO fails and when it all goes horribly wrong.

Interested in how the big players do SEO? Andrew Smith, ex-head of SEO for giants such as Expedia, CheapFlights and eDreams if flying in from Spain to talk to you about big site SEO.

Never been before?

You should! It’s a really friendly bunch of people and everyone comes with an open mind to learn. In fact, there are loads of reasons to come (apart from the free food, drinks, wine beer and cool arcade machines).

You’ll find out how people are really doing search marketing in the front line and winning results. Apart from listening to the speakers, it’s a great place to network if you’re after a job or just looking to swap advice with someone.

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Event Details:

Date: 7th November 2019
6:15pm – 9:00pm
1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD
Tickets: Attendance is free but you need to register on MeetUp

Event Schedule:

18:15-18:45: Meet new people
Grab a name badge and a drink, wear a smile and you’ll meet some lovely people who want to talk to you about search (and probably other stuff, too!).

18:45-19:00: Charity Spotlight: The Feed
Lucy Webb, will be talking to us about The Feed – as well as providing the food for the evening!

19:00-19:30: Steven Van Vessum: SEO disasters: the good, the bad and the taboo
There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve?

19:30-20:00: Andrew Smith: Tips for dealing with large site SEO
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming. Find out how to setup your reports right from the beginning to keep it lightweight and consistent.

20:00-21:00: Networking and chats
Refill your glasses, share your thoughts on what you’ve just learned and meet some new people! Drinks and snacks are kindly provided by our September 2019 sponsors.

How to find the venue:

Never fear, it’s easy to find! Google Maps will take you straight to the front door of St. Georges Works off Colegate which looks like this:

Take a step in and go through the doors directly ahead of you and up the first stairs, turn left and you’ll see a sign for “First Floor” – you’re almost there! Go through the first door on your right and you’ll walk into the 1st Floor Event Space, congratulations, you made it! Grab a name badge, a drink and meet some of the friendliest search marketers in Norwich.

Where to park:

If you’re arriving by car, the nearest car park is St.Andrews Car park which is a mere 3 minute walk away from the St. Georges Works venue. You can check how many parking spaces are free in St. Andrews with ParkBot.

November 2019 Sponsors


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