Awesome audiences

First Floor Meeting Space

Targeting techniques for success on the Google Display Network


After a quick introduction to useful, high-converting audiences and how they prevent wasted spend, I’ll explain how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, we’ll take an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.

Video

Slides

Paid Search