There is a lot of misinformation about SEO out there. Whether you are a provider or procurer of SEO services, regardless of what side of the fence you sit on, many of us have come across at least one SEO recommendation that is complete nonsense, that at best will have no impact on your SEO performance, and at worst could have dire consequences.
This talk is designed to:
- Quash some of the weirder SEO rumours that persist
- Answer some of the common queries that SEO suppliers / managers receive from clients & stakeholders
- Allay fears about mysterious penalties that Google may or may not inflict on your site, and
- Help you make informed decisions about how best to proceed with your SEO project