Launching/migrating a website is the most critical point in its lifecyle – you don’t want to have to learn things the hard way if you don’t have to! Not many people get the opportunity to launch and migrate as many websites as I have, in this talk I will share my experience and findings across the 120+ I’ve been responsible for.
The main aim is to help the audience understand how to cope/avoid with each point to ensure their future migrations are a success.
Key Takeaways from Chris:
Set Expectations Early – What improvements can you expect, what content is needed, what potential issues lie with the new platform.
Benchmark performance, show stakeholders what does/doesn’t work early on – use this to inform the migration prep
Technical SEO fixes alone don’t improve rankings at site migrations
Learn to work well with external parties, the project success depends on it
SEOs alone build bad websites, know when to butt-out, but more importantly when to butt back in
The CMO is more likely to cause SEO-issues than the CMS is