This will be a highly actionable talk based on current case studies focusing on minimising risk and maximising success through PR SEO. Lexi will provide media industry trends and insights and breakdown how media relations, outreach tactics and strategies can be adapted to meet these industry changes.
Lexi will share advice for designing and executing impactful, integrated campaigns and how to use SEO metrics to inform communication strategies. She will highlight the importance of and methods for assessing creative campaigns for PR-ability and the tools that can aid this.
Throughout she will demonstrate which tools, systems and processes help reduce risk and increase results for PR SEO, social media and content marketing campaigns.
She will conclude by looking at how consumer behaviour and algorithmic changes are influencing the requirements for integrated marketing.