Jack of all trades, master of one

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As our industry evolves, we find ourselves in an ever increasing pool of tools and resources we can use as part of our arsenal, but are we as marketers making the most of these opportunities?

“Jack Of All Trades, Master of One”… Providing Even More Value Through T-Shaped Marketing. Being able to evolve and adapt to the rapid changes in the industry will not only allow us to remain more relevant but also provide greater value to our clients, arguably the single most important factor when it comes to differentiating ourselves from our competitors.



Key takeaways from Marco:

  • With a dynamic and changing digital marketing sector, there are so many skills to learn now and so much competition marketers are being told to broaden their skillsets
  • T-Shaped Marketers will have broad knowledge covering a wide range of digital tactics whilst having an in-depth knowledge in 1/2 specific areas
  • Don’t stop learning, there’s lots of resources available to continuously expand your digital horizons

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