At the end of this talk you’ll have a number of new keyword research techniques at your disposal that are so easy to do you’ll be able to start using them the next day. See things from a different light that will enable you to target and prioritise new phrases that will help generate traffic and conversions for you and your clients.
Key takeaways from Daniel:
Consider ‘The Buyer’s Journey’, where users will be aware of a problem they have, they will consider some solutions from online, and finally decide to take action
Produce a list of seed keywords in relation to this
Produce keywords which correlate with all three phases of ‘The Buyer’s Journey’, from the seed keyword list
Use metrics to track effectiveness of keywords – search volume, estimated CPC, competition, difficulty, and organic CTR
Google Search Console can be used to see what is ranking, as well as SEMrush and Moz