In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Key takeaways from Aleyda
- The goal of an SEO audit is to be source and driver of the process.
- SEO audits are challenging, Aleyda uses a set of principles she calls SP2: Strategic, prioritised, solution-focused, proactive/preventative.
- No SEO audit can be standardised – it will change based on goals, website size, the type of business and SEO majority.