SEO disasters: the good, the bad and the taboo

First Floor Meeting Space

There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.

Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.

Key Takeaways from Steven:

  • Always ask yourself how things could’ve been prevented so they don’t happen again in the future.
  • Have better test processes, monitor, educate yourself on best practices and don’t rush updates.
  • Discuss with your peers; this is essential, they may be able to give you tips on how to deal with issues.
  • Involve specialists early on, not when the problems have already happened.

Video

Slides

Technical SEO