SEO disasters: the good, the bad and the taboo

First Floor Meeting Space

There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.

Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.

Talk structure:

  • Why we need to talk about SEO disasters.
  • Why you can’t blame developers for every SEO disaster.
  • Five examples of devastating SEO Disasters.
  • For each one we’ll look at:
  • What happened.
  • What it resulted in.
  • Why it happened.
  • How it can be prevented moving forward.


  • How the attendee can prevent SEO disasters from happening.
  • How the attendee can contribute to breaking the taboo around SEO disasters.
Technical SEO