SEO is now a mature marketing channel with most business people understanding the fundamentals. However, all to often SEO is presented as a confusing 200 page audits with a laundry list of “fixes” with no real business strategy behind them. This leads to slow results, confused stakeholders and frustrated management.

So what can the modern SEO do to provide maximum value and clarity?

• Provide a strategy that goes beyond a technical to-do list, measuring success as pounds and pence, not ranking movement.

In this talk, Ross will take you through the exact frameworks and strategies Type A media to drive SEO results for the biggest sites in the world.