SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.

Key Takeaways from Andrew:

• Standardise your reporting: set a cadence.
• Focus on KPI’s that the business cares about, not just the SEO’s.
• Monitor for problems: on big sites, problems tend to be a lot worse!
• Monitor robots.txt: changes are made without you realising.
• If traffic has dropped, it’s usually an internal problem rather than external, so always look internally first.
• Stay on top of what Google is telling you to fix.

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