SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.

Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.

• Make sure you’re communicating about SEO in the right way; simplify your reporting
• Monitor for cockups, they can happen more than you expect
• Remember what matters: authority, relevance, tech
• Test and learn, test and learn, test and learn