Arnout Hellemans is a Dutch tech SEO and online strategy consultant who has been freelancing since 2009. And has been working in e-commerce, publishing, B2B, and lead gen companies on their SEO / CRO and Strategy. He mostly works in the UK and US market at this moment even though he is based in Amsterdam. He has shared his insights and findings at loads of conferences and has appeared on quite a few podcasts. He is driven by making the web a less frustrating place.