My career comes in two parts. 10 years of music journalism in London. Then 10 years of content marketing in Norwich. 

During the London decade, I worked as a writer and editor at music magazines and websites - riding the rising wave of social media, podcasting and web video.

The move back to my native Norwich led me to Archant's content marketing arm and into Norwich's agency-land - Further, OneAgency and finally Selesti. Taking a journalistic mindset into marketing, I love using proper data to develop content strategies and content itself. While I'm not an SEO, I consider myself 'SEO-adjacent'. I'll conceive and create content about anything for any medium but B2B thought leadership is my sweet spot. So is jungle.