CEO at Shift6
Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level.
She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training, PR SEO services and support to agencies, businesses and investors. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications strategies.
She has been part of core teams responsible for the communications, marketing and investment strategies of clients and agencies for over eight years. She focuses on e-commerce, finance and technology sectors. Working with start-ups, SMEs and big brands across the US, UK, Canada, Australia, Europe and African markets in both the B2B and B2C environment.
Speaking website: https://leximills.net/
This will be a highly actionable talk based on current case studies focusing on minimising risk and maximising success through PR SEO. Lexi will provide media industry trends and insights and breakdown how media relations, outreach tactics and strategies can be adapted to meet these industry changes.