SearchNorwich 5
St Georges Works, 51 Colegate, Norwich NR3 1DD
10 February 2019 at 18:00:00
Event summary
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It’s a big one for both SEO and PPC. We’ll firstly have Jack Bamfield coming up from Verve Search in London to talk about getting the right angles for outreach. This means Jack is going to be talking about an area that isn’t talked about as much as it should be in SEO – link acquisition. We all know that getting websites to link to you is core to having a healthy ranking in Google, so Jack is going to go through some of the finer points of achieving this.
I’m also really excited that we’ll have Eva Wilkes from local agency Fountain who will be doing a talked called Awesome audiences: Targeting techniques for success on the Google Display Network. It’s fairly common to see Google Ads and PPC talks that cover the search side, but again we’re going to be treated to a talk that’s a little different. Google’s display network is huge and the opportunities are vast – but success is not easily won.
Our selected charity this month is OPEN Youth Trust, which I’m sure many of you will have heard of but many not know much about, so we’ve arranged for Angela Brett, then OPEN Development Manager to come and fill in the blanks!
The schedule
The venue
The speakers
Key takeaways
Video
Slides
In particular, I focus on the three main areas of the outreach role, and where I believe a PR skillset can best be applied to outreach campaigns
Story – Crafting the right angles for a story, ensuring your ideas will interest journalists.
Outreach – Ensuring your pitch stands out to the right journalist with a direct, punchy email.
Ideation – Deep-dive research of your target industry, knowing what’s out there and where you can contribute.
Throughout the talk, I talk about relevant examples of campaigns I’ve worked on from both roles and specific campaigns, how a PR client with a national reputation can be managed, and how PR and SEO interact in delivering outreach campaigns.
Jack Bamfield
Getting the right angles for outreach
Key takeaways
Video
Slides
Introduction to useful, high-converting audiences and how they prevent wasted spend
How businesses of any size can use remarketing to leverage high-quality site content, increasing return traffic and cementing brand awareness.
In-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.
Eva Wilkes
Awesome audiences
Our sponsors
365d
24h
60m
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We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.