SearchNorwich 3
St Georges Works, 51 Colegate, Norwich NR3 1DD
29 November 2018 at 18:00:00
Event summary
SearchNorwich 3 is going to get technical with Andrew Martin talking to us about one of the most important aspects of SEO in 2018: Schema, specifically, how you can use schema to improve your click through rate (CTR) in the search results.
We’re also welcoming Ashley Hewett from bangbangDigital who is going to be helping both clients and agencies with some tips on how to improve your relationships.
Our charity spotlight this month is going to be from Lisa Becker, who is the Fundraising Officer at Keeping Abreast, a charity that offers support groups across the UK for women facing/considering reconstructive surgery, to meet/talk to others who have been through it.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Just because client/agency relationship management doesn't scoop those 'sexy' awards, doesn't make it any less important. Poor relationships have a direct correlation with poor client retention
Don't set unrealistic goals or expectations. EVER. If you can't achieve what you're suggesting can be delivered, trust will be jeopardised at a very early stage. Use a testing period to understand the true growth opportunities
When meeting with the client, be it a physical meeting or telephone call, listen. As an agency, it's invaluable that you get a full insight to the business operations and understand the areas/goals that require focus
Ensure that whenever you're working on behalf of the client, that your actions represent the brand in the best light. Don't jeopardise clients reputations for a quick win, across any activity, without first discussing the potential repercussions first
Be patient, be clear and avoid any industry jargon when explaining activity and results
Make your client feel important. Whether their spending £100 or £10,000 they need to feel as though they're being looked after and are getting good value for their budget
Never forget: Your client/agency contact is human. They will have good days, they will have bad days, emotions will occasionally overrule niceties, but don't take it personally. Maintain a professional standard and always pay attention to changes in tone and communications; ensuring that any potential issues are addressed before they become relationship damaging
Ashley Hewitt
3 key stages for client relationship success
Key takeaways
Video
Slides
Schema (Structured Data) enables you to help search engines better understand the content of your website - right down to really granular details.
JSON-LD script is the preferred method to deliver the markup into your site.
Google, Yahoo!, Yandex and Bing collaborated to develop schema and it's constantly evolving and expanding.
Search Engines can use schema to make a variety of extra information/features visually prominent in search results - which in turn can help lure more users to click through to your site.
There are lots of free online tools that can help you learn to write and test schema markup from Google, SchemaApp and schema.org.
Andrew Martin
How to use Schema to enrich search results and improve your CTR.
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.