SearchNorwich 4
St Georges Works, 51 Colegate, Norwich NR3 1DD
31 January 2019 at 18:00:00
Event summary
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In January, we’re going to have international speaker, Lukasz Zelezny join us to talk about SEO tactics to implement tonight. Lukasz is Director of Organic Performance for Zoopla, uSwitch and PrimeLocation and has spoken all over the world at SEO conferences, so he’ll definitely have some exciting tactics to share!
Mark Williams-Cook will be standing in for Natalie, giving a “promptly prepared” talk on the important facets of SEO that commonly get looked over in the development cycle – Why won’t somebody think of the robots?
Lorraine Bliss, MBE will be taking the much-loved charity spotlight in January to tell us about St Edmunds Society, better known as St-Eds. St-Eds is a non-profit organisation that supports the young people of Norfolk to gain accredited training.
The schedule
The venue
The speakers
Key takeaways
Video
Slides
Lots of important SEO changes have no direct impact on the user – so they can easily be overlooked
Seemingly ‘simple’ things such as URL migrations are often more nuanced and complex than they seem
Advice even from sources such as Google does not always reflect reality – listen to all sources
Be aware some modern JS frameworks can cause crawling issues
Googlebot doesn’t do javascript
Dynamic rendering is a potential solution
Mark Williams-Cook
Won't somebody think of the robots?
Key takeaways
Video
Slides
Calculating traffic potential using tools such as SEMrush is a great way to get SEO buy-in
Targeting keywords that already rank is the “low hanging fruit” to get quicker traffic gains
You can link build by tracking brand mentions to get easy links
Answer boxes can be a great tactic when you’re dealing with an established website or industry leader
WordPress offers lots of great SEO plugins that can save time and leapfrog you in SERPs
Easy moves such as cloud hosting can vastly improve website performance
Lukasz Zelezny
SEO tactics to implement tonight
Our sponsors
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Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.